Every showroom tells two stories.

One is told by the designs you love.
The other is told by the designs customers choose again and again.

Both stories matter.

Best sellers hold gentle wisdom.
They reveal lifestyle.
They reveal comfort.
They reveal emotional logic.

At UNFOLD, new product development begins with observation, not assumption.

We listen to:
• Movement patterns
• Repeat purchases
• Quiet favourites
• Occasion-led choices

A beautiful design expresses creativity.
A best seller expresses connection.

Merchandising becomes sacred when intuition partners with data.

Here’s a simple truth:
Inventory moves when it feels understood.

When product development aligns with real customer rhythm, something magical happens.
Stock flows.
Confidence grows.
Decisions feel supported.

The humour here feels familiar —
the design least expected often becomes the showroom hero.

Because customers carry their own logic.
And good businesses respect it lovingly.

Merchandising then becomes storytelling with numbers.
And numbers respond with stability.